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Gold Price Projections Up on Rising Demand

gold demand 07 july 2011.JPG

by Andrey Dashkov, Casey Research

On June 13, the CEO of Newmont Mining (NYSE:NEM), the world’s second largest world gold producer, expressed his expectations of gold hitting US$1,600 this year, and higher next year. UBS Investment Research goes out on a limb with near-term projections: its one-month gold forecast dropped from $1,500 to $1,475, but its three-month projection is up from $1,400 to $1,600. GFMS projects that gold will reach around $1,620 by the end of this year.

Standard and Poor’s projections remain stubbornly lower, in spite of having been way off target for half the year; yet they did raise their forecast for the remainder of this year from $1,100 to $1,200 per ounce.

Overall, analysts and market players are quite optimistic about gold. Here’s why.

First, there’s robust jewelry and investment demand from Asia, China and India in particular. High inflation and lack of reliable alternatives to preserve wealth are directing financial flows of a burgeoning middle class into gold. In 2010, China and India accounted for 51% (around 1,570 tonnes or 50.5 million troy ounces) of the world gold consumer demand; this year it’s 58%. Investment demand for gold bars in China is flourishing as well. It more than doubled, from 41 tonnes in Q1 2010 (1.3 million troy ounces) to 93.5 tonnes (3 million ounces) in Q1 2011.

As a mental exercise, consider this: if the demand keeps growing at the same rate as it did in the first quarter of 2011, we may see overall 2011 growth at a surely market-impacting 20.9%.

Second, investors in the United States consider gold as a safe heaven, the need for which is driven by sovereign debt crises and loose fiscal policy in the U.S. According to World Gold Council data, bar and coin investment demand in the U.S. continues growing: from Q1 2010 to Q1 2011, it has surged by 54% (from 469,400 to 723,400 ounces). “Fear trade” is still the name of the game here as risk aversion borne by the fears over Greece’s default dominates global markets and European banks turn net gold buyers for the first time since the inception of the euro. In the U.S., jobless claims remain high, albeit somewhat lower than their April peak, the country’s current account balance demonstrates a widening deficit, and consumer confidence fell to a two-year low.

In this environment, betting on gold as a safe haven becomes the way to go. High demand for gold in Asia has roots both in culture and in the current economic conditions: inflation across developing economies and the overheating of Chinese real estate market specifically. As Chinese authorities try to battle the real estate bubble by putting price controls on housing, the sector becomes less attractive for investment, which spurs demand for other asset classes, including gold.

European and U.S. economies are far from overheating, as the factors we mention above constitute a rather dire economic picture. But whether fear comes from overheating or underperforming, fear drives people to gold.

FREE Special Report: As much as the gold price is rising, silver has outperformed the yellow metal by 400%. Find out how, where and when to buy silver… which forms of silver are best to own… and why we could soon be running out of silver altogether… in Casey Research’s 2011 Silver Investing Guide. Read and download it for FREE here.

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